Media is like a ‘gong’, says speaker

KUALA LUMPUR, Oct 28 — As the media disseminates a message of unity among people of various races in the country, it should play a more proactive role in enhancing the people’s understanding of the 1 Malaysia concept, a professor said today.

Describing the media as a gong, Deputy Dean at the Faculty of Human Ecology, Universiti Putra Malaysia (UPM) Prof Dr Jayum A. Jawan said it functioned according to the rhythm played by the person who hit the gong.

That person, he said, was the media player who should play the important role of hitting the correct music.

“The media players must determine the situation. They must have their own plan and be educated to move out from the narrow perspective of their own communities and promote the 1 Malaysia concept, instead of their own communities,” he told the ‘Mass Media Towards 1Malaysia’ forum held in conjunction with World Development Information Day (WDID) here.

Malaysian National News Agency (Bernama) Editor-in-Chief Datuk Yong Soo Heong was moderator of the forum.

The idea of media as a ‘gong’ was collectively supported by other speakers at the forum.

Berita Publishing Editor-in-Chief Datuk A. Kadir Jasin Kadir said the young generation was more vulnerable and easily influenced by information disseminated through mass media.

“This is where people as media players have to play their role to spell out the 1 Malaysia concept clearly to the audience, especially the young generation,” he added.

Radio Televisyen Malaysia head of policy and research Dr Syafiq Alfonse also supported the idea, saying it was important to deliver accurate information on 1 Malaysia to the public.

He said, this was to ensure that no one with personal interest would take advantage by exploiting the concept introduced by Prime Minister Datuk Seri Najib Razak.

Astro Awani media strategist Suhaimi Sulaiman, who spoke on the topic, ‘Face to Face Communication Towards 1Malaysia’, said “how the gong was beaten was important because the way the news was reported would affect the audience”.


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